The Fibermaxxing Trend: A just better.® Guide to Closing the Fiber Gap

What You’ll Learn in This Post

Curious about the fibermaxxing trend? This post breaks it all down—what it is, why it’s trending, and how to try it without the bloating, guesswork, or gut disruption.

• What the viral fibermaxxing trend is—and why everyone’s talking about it

• The difference between soluble and insoluble fiber (and why it matters for your gut)

• Common mistakes people make when increasing fiber—and how to avoid them

• Why timing, hydration, and type of fiber are the secret to doing it right

• How to fibermaxx the just better.® way—gently, consistently, and effectively

The Fibermaxxing Trend:
A just better.® Guide to Closing the Fiber Gap

Fibermaxxing? We’ve waited our whole lives for this moment!

JUST BETTER BRANDS has always had a lofty goal: to teach the WORLD about the benefits of living fiber-rich—and this is our moment to shine! 

just better.® prebiotic fiber was created over a decade ago by a registered dietitian and gut health expert on a mission to help busy people close the fiber gap in their diet or daily intake. So the fact that high-fiber diets are suddenly trending? We’re not just excited—we are OVER THE MOON! (And even that is an understatement! 😀)

Fibermaxxing is all about intentionally increasing your daily fiber intake to support metabolic health, gut function, blood sugar balance, and more. It’s smart. It’s science-backed. And it aligns perfectly with everything we’ve been advocating for since day one. Let’s break it all down—what fibermaxxing really means, why it matters, and how to do it the just better.® way.

The Benefits of a High-Fiber Diet

Fiber does way more than just keep you regular. It’s one of the most protective nutrients in the modern diet—yet also one of the most overlooked. A fiber-rich lifestyle helps reduce the risk of:

• Obesity and weight-related health complications

• Type 2 diabetes and insulin resistance

• Cardiovascular disease and high cholesterol

• Certain types of cancer (especially colon cancer)

Fiber supports healthy digestion, immune function, blood sugar balance, and even brain health through the gut-brain axis. 

Prebiotic fibers, like the ones in just better.®, feed the good bacteria in your gut—helping your microbiome live its best life, and in turn, helping you thrive. 💪

Most People Fall Short on Fiber—Here’s Why

Despite all these benefits, only about one in twenty people actually meets their recommended daily fiber intake. (Woah!)

The culprit? Ultra-processed foods.

Modern eating habits are dominated by foods that are fast, packaged, and stripped of real fiber. (Seriously, check those labels!) These ultra-processed foods (UPFs) make up the majority of the average American diet—and they’re fueling a national fiber deficit that contributes to preventable chronic disease. 

Instead of whole fruits, veggies, legumes, and grains, we’re seeing snack bars, frozen meals, and artificially sweetened drinks marketed as “healthy”—yet most contain barely any real fiber or nutrients at all. 

That’s why the fibermaxxing trend matters so much.
It’s not just a fad—it’s a course correction.

What is Fibermaxxing (And Why We Love It!)

Fibermaxxing is the intentional practice of increasing your fiber intake with purpose and consistency—aiming for 30+ grams of fiber per day from real foods and functional prebiotics like just better.® fiber. 

Social media is abuzz with influencers swapping ultra-processed snacks for fiber-packed meals, showcasing their overnight oats, chia creations, and veggie bowls, while tracking fiber grams like they would macros. And honestly? We’re here for it. 

At JUST BETTER BRANDS, we’ve been fibermaxxing since before it had a name. To us, it’s not about trends—it’s about long-term health, strong science, and feeling better in your body every day. 

Top 5 Reasons People Are Fibermaxxing

The fibermaxxing trend didn’t come out of nowhere—it’s gaining momentum because it delivers results that people can feel. From gut health to blood sugar balance, here’s why more people are making fiber the star of their plate: 

1. To Support Metabolic Health

Fiber slows digestion and helps regulate glucose absorption—meaning fewer blood sugar spikes and crashes. For those managing insulin resistance, prediabetes, or on a GLP-1 medication, fibermaxxing is a natural strategy that works with the body.

2. For Better Digestion (Without the Drama)

Constipation, bloating, and irregularity are often signs that your gut microbiome isn’t getting enough to eat. Prebiotic fiber nourishes the beneficial bacteria and promotes smoother digestion, regular bowel movements, and a more comfortable gut.

3. To Curb Cravings and Feel Fuller Longer

Fiber-rich meals and snacks are more satisfying—and that fullness can last for hours. Fibermaxxing helps reduce those random snack attacks and late-night cravings by keeping your hunger hormones in check.

4. To Reduce Reliance on Ultra-Processed Foods

People are waking up to the downside of ultra-processed food (UPF)—low in fiber, high in additives, and disruptive to the gut. Fibermaxxing is a mindset shift toward real, whole, functional nutrition that nourishes from the inside out.

5. Because It Works With Every Lifestyle

Vegan? Paleo? High-protein? GLP-1 journey? Busy parent? Fiber fits. That’s part of what makes fibermaxxing so powerful—it’s flexible, science-backed, and easy to tailor to your own daily rhythm. It’s not a fad—it’s a foundational habit. 

just better.® Tips for Fibermaxxing:
Closing the Fiber Gap

Start Smart: Jumping from 10g to 40g overnight could cause some discomfort. Increase fiber gradually and always stay hydrated to avoid tummy troubles.

Pair just better.® With Meals and Snacks: Add 2 tablespoons of just better.® prebiotic fiber (that’s 10 grams of fiber!) with every meal and snack to support metabolic balance, gut health, and fullness. (This is the trick that helps prevent blood sugar spikes and crashes!)

Fibermaxx Your Favorites: Add just better.® to smoothies, chia pudding, coffee, soup, yogurt, oats, pasta sauce—even baked goods like pizza dough and cupcakes. It’s invisible, flavorless, and dissolves completely. Sip, stir-in, cook, and bake with it! 

Track Your Progress: Use a fiber tracker or a notes app to stay accountable and build awareness of where fiber is missing in your day. With just better.® fiber, every sip, meal, and snack is an opportunity to live fiber-rich! 

Stay Consistent: Fiber works best when it’s part of your daily routine. Make Fibermaxxing a lifestyle—not just a trend. 

Ready to Fibermaxx the just better.® Way?

The Fibermaxxing trend may be catching fire online, but at JUST BETTER BRANDS, it has always been the mission. We’ve seen firsthand how living fiber-rich can transform lives! A high-fiber diet supports everything from digestion to energy to long-term whole-body wellness—and we’re here to make it simple and doable. So grab your pouch or stick pack and let’s close the fiber gap every day! 

 

 

 

Live just better.®!